The 5 faux-pas' of John Tory's Ontario campaign.
Mistake #1. Not coming out of the gate saying they were going to cut the McGuinty $900 health tax.
Mistake #2. Coming up with the idea of tinkering with the school system, especially in a fall election. Bad move.
Everyone is already spending their September all stressed out about getting their kids into school, and then Tory comes along and adds to their school-related stress. McGuinty's stay the course solution obviously offers more comfort to the voters.
Mistake #3. Spending three-quarters of the election on the defensive trying to explain their education idea, instead of saying they were going to cut the McGuinty $900 health tax.
Mistake #4. Offering a free vote on their education idea, instead of talking about their plan to cut the McGuinty $900 health tax.
Mistake #5. Talking about anything else right now other than the fact they plan to cut the $900 McGuinty health tax.
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Thursday, October 4, 2007
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2 comments:
Mistake #1. Not coming out of the gate saying they were going to cut the McGuinty $900 health tax.
In fairness, that was announced in March but it should have been re-announced on the very first day of the campaign. huge photo op, QnA, etc. Slap magnets that say "$900" with a circle and a slash through it, ala Harper placing the 5% GST signs on the "house for sale" signs. Attack the slush fund. hard. etc.
now that it's all out there, it's just a matter of making more posts explaining why dalton is wrong for ontario, or why tory is right, and overwhelm google with reasons why a pc vote is the right thing to do this election.
I'm afraid that John Tory has found out that anything that upsets the status quo in the education system is toxic . . . the Ontario Teachers Union has just bought Bell, you see, and included in the package was CTV and the Globe and Mail.
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